Buying Behavior
Our customer’s perception of us and our business is their reality and that determines their Buying Behavior with our business. The way our customer describes our business to others determines everything they do in relation to our business and what we sell.
Every product or service must be perceived positively by our customer before they may make any kind of buying decision at all. The most successful products and services are those the customer perceives are from the most desirable and trustworthy suppliers of these products or services.
With proper positioning, our product or service will be seen by our customers as the product of choice, against which others are compared. Some examples of excellent positioning are Kleenex, Xerox and Coca-Cola. In each case, these products are the standard. If you have a runny nose, you may ask someone to “get a Kleenex” for you. If you need a copy of a document, you will more than likely ask someone to “make a Xerox of this.” When you refer to a drink, you will say, “I feel like a Coke.” This dominant positioning gives these products an edge in the market, which translates into more and easier sales at higher prices with even better profit margins.
Every visual element of dress, product, packaging, printing, and promotion creates a perception of some kind. Nothing is neutral. Everything we do or neglect to do, everything our customer sees or fails to see, hears or does not hear, contributes to the customer’s perception of our business. Everything counts I mean everything.
Top business leaders position themselves as the preferred suppliers of their products and services. Everything we do will add to the customer’s perception of us as the ideal company to do business with when it comes to buying our particular product or service.
The customer will often pay more for a similar product or service for no other reason than it is you who is selling it and backing it up. Our position in the customer’s mind may be so strong that no other competitor may get between you and the customer. This makes it hard to replace you. The most successful businesses and the more successful business leaders are those who have developed such strong positioning in their marketplaces that they are considered to be the standard against which our competitors are compared.
Here is something you may do in order to position yourself in the marketplace as a leader, especially in this economy.
Determine the words that your customers use to describe you to others. How do they think about you, your products, your services, and your company overall? Do you know? Find out your exact positioning in your marketplace, and then decide what you could do to take maximum advantage of it.
“Remember, Success is Always Within Reach”
#entrepreneur #Business #Business Development #Business Sales #terryogburn #business coach #business coaching
Every product or service must be perceived positively by our customer before they may make any kind of buying decision at all. The most successful products and services are those the customer perceives are from the most desirable and trustworthy suppliers of these products or services.
With proper positioning, our product or service will be seen by our customers as the product of choice, against which others are compared. Some examples of excellent positioning are Kleenex, Xerox and Coca-Cola. In each case, these products are the standard. If you have a runny nose, you may ask someone to “get a Kleenex” for you. If you need a copy of a document, you will more than likely ask someone to “make a Xerox of this.” When you refer to a drink, you will say, “I feel like a Coke.” This dominant positioning gives these products an edge in the market, which translates into more and easier sales at higher prices with even better profit margins.
Every visual element of dress, product, packaging, printing, and promotion creates a perception of some kind. Nothing is neutral. Everything we do or neglect to do, everything our customer sees or fails to see, hears or does not hear, contributes to the customer’s perception of our business. Everything counts I mean everything.
Top business leaders position themselves as the preferred suppliers of their products and services. Everything we do will add to the customer’s perception of us as the ideal company to do business with when it comes to buying our particular product or service.
The customer will often pay more for a similar product or service for no other reason than it is you who is selling it and backing it up. Our position in the customer’s mind may be so strong that no other competitor may get between you and the customer. This makes it hard to replace you. The most successful businesses and the more successful business leaders are those who have developed such strong positioning in their marketplaces that they are considered to be the standard against which our competitors are compared.
Here is something you may do in order to position yourself in the marketplace as a leader, especially in this economy.
Determine the words that your customers use to describe you to others. How do they think about you, your products, your services, and your company overall? Do you know? Find out your exact positioning in your marketplace, and then decide what you could do to take maximum advantage of it.
“Remember, Success is Always Within Reach”
#entrepreneur #Business #Business Development #Business Sales #terryogburn #business coach #business coaching