We should have a Growth Plan for the number of new leads we attract and the number of new customers we acquire from those leads. We should have a growth plan for sales, revenues, and profitability. If we do not deliberately plan for Continuous Growth, we will automatically stagnate and begin to fall behind.
Growth is not an accident; so we must plan and map out our growth if we want our business to see a bright future.
There are essential and critical key areas where our ability to think largely determines the success of our business. The greater clarity we have in each of these areas, the better decisions we will make and better results we will achieve.
Many business leaders think that the purpose of a business is to solely earn a profit, but they are wrong. The true purpose of a business is to create and keep the customer. Fully fifty percent of our time, efforts, and expenses should be focused on creating and keeping customers in some way.
Our ability to satisfy our customers to such a degree that they buy from us rather than from someone else, that they buy again, and they bring their friends is the key determinant of growth and profitability.
The requirement for wealth building and business success is for us to add value in some way. All wealth comes from adding value. All business growth and profitability will come from adding value. Every day, we must be looking for ways to add more and more value to the customer experience.
The most important person in the business is the customer. We must focus on the customer at all times. Customers are fickle, disloyal, changeable, impatient, and demanding. Nonetheless, the customer must be the central focus of everything we do in our business.
In business, we will always be rewarded in direct proportion to the value of our contribution to others. In a world of rapid change and continuing aggressive competition, we must practice continuous improvement in every area of our business. Pat Riley, the basketball coach, said, “If you’re not getting better, you’re getting worse.”
Every business must have a growth and we should have a goal to grow our business twenty percent, to thirty percent each year. Some businesses grow more than fifty percent per year, and not by accident. The only real growth is profit growth. Profit growth is always measurable in profit after taxes. This is the actual amount of money the business acquires above and beyond the total cost and expense of running the business.
The focus on your outward contribution, to customers, and your community, is the central requirement for you to become a valuable business in this economy.
“Remember, Success is always Within Reach”
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