Persuade People

There are four “Ps” that will enhance our ability to Persuade People in both our work and personal life. They are power, positioning, performance, and politeness. And they are all based on perception.

The first “P” is power. The more power and influence a person perceives we have, whether real or not, the more likely it is that person will be persuaded by us to do the things we want them to do. For example, if we appear to be a senior executive, or a wealthy person, people will be much more likely to help and serve us than they would be if were perceived to be a lower level employee.

The second “P” is positioning. This refers to the way other people think about us and talk about us when you are not there. Positioning in the mind and heart of other people largely determines how open they are to being influenced by us.

In everything we do when involving other people, we are shaping and influencing their perceptions of us and our positioning in their minds. Think about how we could change the things we say and do so people think about us in such a way that they are more open to our requests and helping us achieve your goals.

The third “P” is performance. This refers to our level of competence and expertise in our area. A person who is highly respected for their ability to get results is far more persuasive and influential than a person who only does an average job.

The perception people have of our performance capabilities exerts an inordinate influence on how they think and feel about us. We should commit ourselves to being the very best in our field. Sometimes, a reputation for being excellent at what we do may be so powerful it alone may make us an extremely persuasive individual in all of our interactions with the people around us. They will accept our advice, be open to our influence and agree with our requests.

The fourth “P” is politeness. People do things for two reasons, because they want to and because they have to. When we treat people with kindness, courtesy and respect, we make them want to do things for us. They are motivated to go out of their way to help us solve our problems and accomplish our goals.

Being nice to other people satisfies one of the deepest of all subconscious needs, the need to feel important and respected. Whenever we convey this to another person in our conversation, our attitude and our treatment of that person, they will be wide open to being persuaded and influenced by us in almost anything we need.

Again, perception is everything. The perception of an individual is their reality. People act on the basis of their perceptions of us. If we change their perceptions, we change the way they think and feel about us, and we change the things that they will do for us.

“Remember, Success is Always Within Reach”

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