Sales Presentations
The purpose of the selling process is to convince customers they will be better off with the product or service we are selling than they would be with the money necessary to buy the product or service. When we make our Sales Presentations, we are in effect asking our customers to engage in a trade.
We are telling our customers if they give us their money, we will give them a product or service that in return will be of greater value to them than the money they are willing to pay. In addition, it will be of greater value than anything else they could have bought with the same amount of money at the same time.
The customer always acts to satisfy the greatest number of their ultimate needs, in the very best way, at the lowest possible price. The major part of our job as a business leader is to demonstrate that customers will get more of what they want, faster, by purchasing our product or service than they would get if they bought from someone else.
Proof that the other people similar to the customer have purchased the product or service builds credibility, lowers resistance, and increases sales. Every bit of information that we can present showing other people, similar to the customer, have already wrestled with this buying decision, have decided to purchase, and have been happy as a result, moves us closer to making the sale.
One of the most powerful of all persuasion techniques in our society is called social proof. We are all influenced by what others have done or are doing. We are much more open to buying the product or service when we know that other people have liked us and have already bought the product or service and are very happy with it.
Testimonials of any kind increase desirability and lower price resistance to the product or service. Testimonial videos, letters and/or photographs of happy customers using and enjoying our product or service, or lists of satisfied customers, are powerful influencing factors in the persuading of a person to buy. We should persistently solicit testimonials from our customers. Especially videos and then add them to our web-site!
Acquire them from every source possible and in every way we possibly can. Testimonials can make our sales work much easier. You will find that almost all top businesses use testimonials that praise and support the product or service they are selling and that are relevant to the customer they are selling to.
Starting today gather testimonials of every kind, videos, letters and pictures from every satisfied customer you possibly can. Build your sales presentation and your sales materials around these testimonials. Continually prove to your prospects that other people, just like them, are happily using what you are selling.
#terry ogburn #entrepreneur #Business #Business Development #Business Sales #business coach #business coaching
We are telling our customers if they give us their money, we will give them a product or service that in return will be of greater value to them than the money they are willing to pay. In addition, it will be of greater value than anything else they could have bought with the same amount of money at the same time.
The customer always acts to satisfy the greatest number of their ultimate needs, in the very best way, at the lowest possible price. The major part of our job as a business leader is to demonstrate that customers will get more of what they want, faster, by purchasing our product or service than they would get if they bought from someone else.
Proof that the other people similar to the customer have purchased the product or service builds credibility, lowers resistance, and increases sales. Every bit of information that we can present showing other people, similar to the customer, have already wrestled with this buying decision, have decided to purchase, and have been happy as a result, moves us closer to making the sale.
One of the most powerful of all persuasion techniques in our society is called social proof. We are all influenced by what others have done or are doing. We are much more open to buying the product or service when we know that other people have liked us and have already bought the product or service and are very happy with it.
Testimonials of any kind increase desirability and lower price resistance to the product or service. Testimonial videos, letters and/or photographs of happy customers using and enjoying our product or service, or lists of satisfied customers, are powerful influencing factors in the persuading of a person to buy. We should persistently solicit testimonials from our customers. Especially videos and then add them to our web-site!
Acquire them from every source possible and in every way we possibly can. Testimonials can make our sales work much easier. You will find that almost all top businesses use testimonials that praise and support the product or service they are selling and that are relevant to the customer they are selling to.
Starting today gather testimonials of every kind, videos, letters and pictures from every satisfied customer you possibly can. Build your sales presentation and your sales materials around these testimonials. Continually prove to your prospects that other people, just like them, are happily using what you are selling.
#terry ogburn #entrepreneur #Business #Business Development #Business Sales #business coach #business coaching