Satisfy Our Customers
If sales are the engine that drives our business, then customer satisfaction is the fuel. Our ability to Satisfy Our Customers is the critical determinant in driving sales and growing our business. There are four levels of customer satisfaction and they all are based on the degree we meet or exceed our customer’s expectations. The higher the level we achieve, the more likely we will build customer loyalty and the success of our business.
The minimum requirement to simply stay in business and/or to survive will be to meet the expectations of our customers. At this level, our customers have little or no complaints. They are satisfied for the most part. However they are not loyal. If our competitor demonstrates they can and will do more for our customer they will very quickly become ex-customers. Moreover, if we fail to meet their expectations, perhaps only one time, they will leave and find someone else who will.
A higher level of customer satisfaction is reached by surprising our customers, going the extra mile, beyond what they expected. Fast, friendly service, followed up by a phone call to make sure everything is all right, moves us into this category. So does a product or service that is a cut above our competitors. This level of customer service moves us beyond mere survival and builds a measure of customer loyalty, therefore giving us an edge over our competitors. It will also increase our profitability. Customers who experience this kind of service are also willing to pay more, enabling us to raise prices and improve profit margins.
Have you ever experienced a level of service that not only exceeded your expectations, but actually brought a smile to your face? A customer served at this level is truly delighted. Not only has the customer’s needs been met and exceeded, they have truly been touched on an emotional level. And once customers have enjoyed this experience, it will be very difficult for a competitor to pry them away. When we delight our customer, we are on the way to creating an exceptional and highly profitable business. There are countless cost effective ways to delight our customers. Consider the difference between first class and coach service on airlines. To delight your customer, show them that you care about them. No wonder it brings a smile to their face! The greater our success in delighting our customer, the greater success we will enjoy.
The amazing level of customer satisfaction is what will propel our business into the stratosphere. It requires that we not only exceed and delight our customer’s expectations, but to truly amaze them as well. When we are able to accomplish this on a regular basis, we will be in a position to dominate the marketplace and achieve remarkable rates of revenue growth and profitability. Examine your business right now! How will you amaze your customers? The only limit is your own imagination.
“Remember, Success is always Within Reach”
#terryogburn #entrepreneur #Business #Business Development #Business Sales #business coach #business coaching
The minimum requirement to simply stay in business and/or to survive will be to meet the expectations of our customers. At this level, our customers have little or no complaints. They are satisfied for the most part. However they are not loyal. If our competitor demonstrates they can and will do more for our customer they will very quickly become ex-customers. Moreover, if we fail to meet their expectations, perhaps only one time, they will leave and find someone else who will.
A higher level of customer satisfaction is reached by surprising our customers, going the extra mile, beyond what they expected. Fast, friendly service, followed up by a phone call to make sure everything is all right, moves us into this category. So does a product or service that is a cut above our competitors. This level of customer service moves us beyond mere survival and builds a measure of customer loyalty, therefore giving us an edge over our competitors. It will also increase our profitability. Customers who experience this kind of service are also willing to pay more, enabling us to raise prices and improve profit margins.
Have you ever experienced a level of service that not only exceeded your expectations, but actually brought a smile to your face? A customer served at this level is truly delighted. Not only has the customer’s needs been met and exceeded, they have truly been touched on an emotional level. And once customers have enjoyed this experience, it will be very difficult for a competitor to pry them away. When we delight our customer, we are on the way to creating an exceptional and highly profitable business. There are countless cost effective ways to delight our customers. Consider the difference between first class and coach service on airlines. To delight your customer, show them that you care about them. No wonder it brings a smile to their face! The greater our success in delighting our customer, the greater success we will enjoy.
The amazing level of customer satisfaction is what will propel our business into the stratosphere. It requires that we not only exceed and delight our customer’s expectations, but to truly amaze them as well. When we are able to accomplish this on a regular basis, we will be in a position to dominate the marketplace and achieve remarkable rates of revenue growth and profitability. Examine your business right now! How will you amaze your customers? The only limit is your own imagination.
“Remember, Success is always Within Reach”
#terryogburn #entrepreneur #Business #Business Development #Business Sales #business coach #business coaching